Stop Doing That! Enable Buying Decisions Instead. 

Because sales pitches don’t help either seller or buyer. More often, people need a better way to navigate decisions to change, buy and transform the way they work.

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Reality Check - Sellers 

3%

of your market is actively looking because most are not thinking about making a change. This makes it hard to build pipeline.

60%

or more of your deals end in No Decision because your buyers don't know how to drive consensus to move forward.  

70%

or more of your customers fail to adopt your solution which makes it hard to expand and retain your customers.

Reality Check - Buyers 

50%

of buyers polled said they bought the wrong solution. Your problems persist.

60%

or more of your evaluations end in no decision. Your problems persist.  

70%

or more of your tech and transformation initiatives fail. Your problems persist.

What can you do differently?

Sellers - Do more to enable decisions that impact your ability to acquire, expand and renew your customers.

Buyers - Take a different approach to making decisions to buy, expand and retain business solutions.

Three universal rules that drive B2B buying success

  1. Every B2B Buyer has to answer three questions before they make a decision to buy.

  2. They have to answer for the Choice and Priority teams.

  3. They need guidance to do the first two.

Vin’s approach aligns to those three rules

Unique Point of View

What you need to do to make a sale is not as important as what a buyer needs to think to make a purchase.

Simple Formula

Buyers and sellers need a simple formula to galvanize people around a shared sense of value and urgency. 

Easy to Execute

If it is too hard, it is not effective driving the consensus buyers need to make a decision to move forward.

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Vin’s approach shifts the focus from the solution to the Buyer's needs which makes the same model equally useful for Buyers.

  • "I had the pleasure of seeing Vin present at a CFO conference in New York City, and his insights were both practical and impactful. His presentation provided actionable strategies that resonated deeply with the challenges we face in driving internal change. / was so impressed that I approached him afterward to ask if I could incorporate some of his ideas and slides into my own internal discussions. Vin's ability to clearly articulate complex concepts and offer real-world solutions makes him an invaluable resource for anyone seeking to inspire meaningful organizational change."

    Ilana Esterrich, CFO Planned Parenthood

  • "Vin challenges the conventional notion that success in sales is often due to "luck" and instead empowers his clients with the understanding that things don't happen by accident-they happen by design. I've seen firsthand how his strategies lead to measurable success for my clients, and how they've helped me unlock growth in areas I hadn't even realized were possible. Vin has a rare ability to turn seemingly impossible situations into opportunities, consistently creating sales where they seemed nonexistent. "

    Khadejah Jackson, SaaS Account Manager

  • “I was 600% of my third quarter number and will finish 2024 above 200% of quota. The approach I used to achieve these results is a buyer-centric approach inspired by Vin’s expertise.”

    Chas Stiegler SaaS Account Manager

  • “Vin’s framework made it easy for me to validate the case for change and purchase software to enable it. But more importantly, it helped us be successful post-purchase.”

    Pat Davidshofer, Corporate Controller

  • I have been in software sales and sales leadership for over 35 years. I pride myself on delivering results with a high degree of predictability. Vin created a simple model that showed me how to deliver better results and with more predictability.”

    Mark Gaddy, SVP Sales – SaaS Software

  • "I met Vin in 2021 in my role as a SaaS Account Manager and started to apply his ideas and approach. As a result, in 2023, I had my best year ever and was awarded an exclusive trip for those who produce results above and beyond quota.“

    Michael Yap, SaaS Account Manager

  • “Highest rated sponsor breakout session.” “This breakout had a full room for both the AM/PM sessions with lots of people staying back to talk.” “Great Presenter, Good Info. It was more than a sales pitch.” “Very good presentation and appreciate it not being a sales pitch.” “Discussion was relatable”

    CFO Feedback, CFO Leadership Council, Boston MA

  • Vin’s approach neutralizes my challenges by allowing me to filter internal and external noise through the lens of a simple model that helps me make more effective decisions and drive change.

    John Szczepanski, CFO The Childrens Place

What should you do next?

1

Talk to Vin

Schedule a 30 minute conversation with Vin to understand all of the above in the context of your situation. 

2

Book your Free 60 minute Session

Vin will answer questions and encourage you to schedule a 60 minute session that gives you and your team insights, but also an easy way to determine if you want to sign up for our Boom Session Workshop.

3

Make a decision

If you and your team can see possibilities after the 60 minute session, Vin will walk you through a simple guide to help you decide what to do next.

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3 Ways to Work With Vin

  • Contract Sales

    Vin sells for you as a third party contractor and applies the model to help you grow.

  • Teaching and Coaching

    Vin does workshops and provides coaching to help people leverage his model to either buy or sell B2B solutions.

  • Speaking

    You can hire Vin to speak at SKOs, Software User Conferences and Thought Leadership Conferences. 

Learn More

My name is Vin Messina.

I am the founder of 48 Boom Street, LLC.

In over 25 years of professional B2B sales I saw sellers struggle to sell and buyers struggle to buy only to realize the struggles were caused by the same mistakes.

So I created a unique approach to reduce the mistakes both buyers and sellers of B2B solutions make that cause these struggles.

On April 8th 2024 (48) I was faced with the reality that a job I loved was no longer the job I had. I loved the job because I believed in the mission.

I still do and will continue the mission by bringing my expertise via Boom Sessions to you as a third party revenue leader or as a subject matter expert teaching others my approach.

Talk with Vin

Ready to enable buyer decisions?

Talk to Vin