about

Buying Decision Enablement
for the Office of the CFO

We help sellers who sell to and buyers who buy for the Office of the CFO navigate the decisions that need to be made before and after the solution is purchased.

Talk to Vin

We are guided by the principle that influence happens when you align to the agenda of those you are trying to influence.

How are we different?

We are not sales trainers. We have a model and an approach that reshapes the way Buyers and Sellers of B2B Solutions make decisions and drive change.

Traditional Sales Approach

  • Buyer is ready for a Pitch

  • Sell/Buy a Solution

  • Sales Focus Process

  • Build Solution Demand

  • Find Budget

  • Sales Discovery

  • Pain Points

  • Solution Features

  • ROI

  • Buyer Fear Not Addressed

  • Rarely Engage Decision Maker

  • Enable the Sale

  • Optimize Solution

48 Boom Street Model

  • Create Buyer Readiness

  • Sell/Buy Change

  • Buyer Jobs Focus

  • Drive Buyer Curiosity

  • Create Budget

  • Buyer Discovery

  • Problems Not Felt

  • Business Outcomes

  • ROC

  • Buyer Confidence Boosted

  • Always Align to Decision Maker

  • Enable the Customer’s Success

  • Optimize Buyer’s Peformance

My name is Vin Messina.

That is my boy Anthony and my wife Luciana at a Real Madrid match in Spain.

You may be tempted to think 48 Boom Street provides sales training services like millions of others who promise you results via training that never seems to stick.

We are not that and instead provide two things that make us unique.

  1. A scalable model that is used across all revenue functions for a vendor

  2. A scalable model that is as much for buyers as it is for sales teams

The benefit is that unlike traditional sales training, we deliver a model that galvanizes buyer and seller around shared goals and objectives.

Talk with Vin

Testimonials

  • "I had the pleasure of seeing Vin present at a CFO conference in New York City, and his insights were both practical and impactful. His presentation provided actionable strategies that resonated deeply with the challenges we face in driving internal change. / was so impressed that I approached him afterward to ask if I could incorporate some of his ideas and slides into my own internal discussions. Vin's ability to clearly articulate complex concepts and offer real-world solutions makes him an invaluable resource for anyone seeking to inspire meaningful organizational change."

    Ilana Esterrich, CFO Planned Parenthood

  • "Vin challenges the conventional notion that success in sales is often due to "luck" and instead empowers his clients with the understanding that things don't happen by accident-they happen by design. I've seen firsthand how his strategies lead to measurable success for my clients, and how they've helped me unlock growth in areas I hadn't even realized were possible. Vin has a rare ability to turn seemingly impossible situations into opportunities, consistently creating sales where they seemed nonexistent. "

    Khadejah Jackson, SaaS Account Manager

  • Vin’s framework made it easy for me to validate the case for change and purchase software to enable it. But more importantly, it helped us be successful post-purchase.”

    Pat Davidshofer, Corporate Controller

  • “I have been in software sales and sales leadership for over 35 years. I pride myself on delivering results with a high degree of predictability. Vin created a simple model that showed me how to deliver better results and with more predictability.”

    Mark Gaddy, SVP Sales – SaaS Software

  • "I was 600% of my third quarter number and will finish 2024 above 200% of quota. The approach I used to achieve these results is a buyer-centric approach inspired by Vin’s expertise.”

    Chas Stiegler, SaaS Account Manager

Ready to enable your buyers?

Talk to Vin